Product Motion Advertising
Some product truths only become obvious when they move.
A focused film-led system for one established product, routed through the Product Creative Sprint when the standard scope fits.
What is going wrong
The product needs a premium film-led idea that can work across ecommerce and campaign formats.
01
The mechanism is invisible
A still can show a part but not prove how it moves, responds or produces the result.
02
The material feels flat
Machined metal, glass, texture and finish often justify price through the way light moves across them.
03
The channel cuts feel unrelated
Simple crops weaken the composition and make the same product feel different between placements.
04
The film has no commercial idea
A montage can look polished while proving nothing a buyer needs to believe.
01
Diagnose
We review the product, commercial goal, channels, source assets and what the current presentation leaves unresolved.
02
Set the direction
One clear product-specific direction is agreed before production expands.
03
Produce and verify
Assets are produced against approved references, checked for product accuracy and reviewed at the sizes where customers will see them.
04
Deliver or implement
Publish-ready exports are organised clearly. Where implementation is included, approved assets are placed and checked in supported platform slots.
A 15-second mechanism-led hero with four recompositions
A material-led film system for Amazon, Shopify and paid social
Before
A generic product loop or disconnected social edits.
After
One approved product-film concept, recomposed for four essential formats with supporting stills and a testing recommendation.
A clear film-led product story Four channel-ready recompositions Supporting stills from the same direction
A mechanism or material truth made immediately legible
Four recomposed formats from one direction
Product accuracy checked against approved references
Included
- Delivered through the Product Creative Sprint scope
Not included
- A separate Product Motion quote line
- Anything excluded by Product Creative Sprint
Product Motion is not a separate SKU. Suitable briefs are quoted as Product Creative Sprint; larger listing, A+, implementation or launch needs use the relevant package or add-on.
When this is right
Best when the product’s mechanism, material, scale or transformation is central to the buying decision and the full PCS qualification can be met.
- Film-led briefs that meet PCS qualification
What you supply
- Suitable high-resolution product references
- Logos and packaging artwork
- Product dimensions
- Brand guidance
- Approved claims and copy
- One accountable approver
- Required rights and AI-tool permissions
Is Product Motion a separate service?
No. It is a capability route into the Product Creative Sprint, which includes the strategy, storyboard, film, four recompositions and three supporting stills.
Is this live-action filming?
No. New photography and live-action production are not included in the standard Sprint.
Product Motion Advertising
From $6,500 USD
Show us the product and the single thing motion needs to prove.
All current catalogue prices and new quotes are in USD. Applicable taxes and statutory charges are identified separately.