Shopify product page creative
Most product pages are a record, not a presentation.
A gallery, a title, a price and a wall of text is a database entry with a buy button. Elarta designs the product page as a sequence: what it is, why it matters, how it works, what it feels like, and what would otherwise stop someone buying.
What is going wrong
Many product pages rely on a gallery, a title and a long block of text. The strongest benefits, mechanisms and objections are never presented in a deliberate visual sequence.
01
The page is a wall of text
The strongest reasons to buy are in paragraph four, which almost nobody reaches. Anything that matters has to be shown, not written.
02
The advert promised more than the page delivers
Paid traffic arrives from a premium film and lands on a generic template. The drop in production value reads as a drop in trust.
03
Mobile has no hierarchy
Sections designed on a wide screen stack into an undifferentiated scroll on a phone, where the majority of the traffic actually is.
04
Objections are handled in the FAQ, or not at all
The specific worry that stops a purchase usually sits below an accordion nobody opens.
Usually
Theme default sections, a supplier gallery, a long description, and reviews doing all the persuasion.
Instead
A designed sequence of visual modules with motion placed deliberately, an explicit mobile hierarchy, and the objection answered where it arises.
The product page becomes a structured product presentation instead of a basic product record.
The product is explained in the order buyers actually need it
Motion, stills and explanation working as one presentation
Consistency between the advertising and the page it pays for
Complex benefits made scannable on a phone
Reusable modules, so the second product costs less than the first
Included
- Product-page visual narrative
- Hero creative direction
- Benefit sections
- Mechanism or feature visuals
- Material and detail imagery
- Scale or in-use presentation
- Comparison or objection-handling modules
- Supporting stills
- Motion-placement plan
- Mobile content hierarchy
- Publish-ready visual assets
Not included
- Shopify theme development
- Custom section coding
- Page implementation
- Copywriting beyond the agreed visual copy
- Theme migration
- App integrations
- Analytics configuration
We produce the visual system and the placement plan. We do not develop your theme, write code, or upload the page. Where the design needs a section your theme cannot host, that is custom development, priced separately.
Enhancements
Shopify implementationFrom $1,000
Placing the finished assets into your live product page and checking the result across desktop, tablet and mobile.
Custom Shopify section developmentFrom $3,400
Where the designed experience needs a merchant-editable section your theme does not have. Built on a duplicated theme, never the live one.
When this is right
This is most valuable when you already have product traffic that is not converting as well as the product deserves, or when you are preparing a launch and the page has to carry paid spend.
- Shopify brands with proven product traffic
- Premium hero products
- Products that need visual explanation
- Product pages that feel static or generic
- Brands preparing a launch or relaunch
Will you build this into my theme?
Not as part of this service. This produces the visual system, the module content and the motion placement plan. Placing it live is implementation from $1,000, and if your theme cannot host what is designed, custom section development is from $3,400.
Does this include copywriting?
It includes the short on-asset text that appears inside the visuals, agreed with you. Longer-form product copy, SEO copy and email sequences are not included.
What if my theme is heavily customised?
Tell us early. A standard Online Store 2.0 theme is straightforward. A heavily customised or older theme changes what is possible without development, and we would rather know before designing something your store cannot host.
Can this reuse a Product Creative Sprint?
Yes, and it should. The sprint establishes the concept and produces the film and stills; this arranges them into a page and fills the gaps. Starting from an approved direction is both cheaper and more coherent.
Shopify product page creative
From $3,500
Send the product page and we will tell you what it is failing to say.
All prices are shown in U.S. dollars. Fixed quotes in GBP or EUR are available on request.
Amazon or Shopify implementation
Professional upload, configuration and quality assurance of approved Elarta assets inside the client's Amazon or Shopify environment.
From $1,000
Additional colour or material variant
A second colourway or finish of the same product body, restaged from the approved master.
$500
Hook testing pack
Three alternative opening sequences designed to test which first impression earns the strongest audience response.
$1,700