Product Launch System
A priority launch needs one system, not a stack of handoffs.
Original launch direction across film, campaign cuts, a complete listing suite, Amazon Basic A+, Shopify product-page creative and implementation on both platforms.
What is going wrong
A priority launch needs one commercially coherent system across every major product and campaign surface.
01
Every channel launches a different product
Campaign, Amazon and Shopify assets are commissioned separately and never form one commercial argument.
02
The launch direction is diluted
Each handoff reinterprets the product, so accuracy and visual intent weaken as the work expands.
03
Critical surfaces are left unfinished
A+ or the Shopify PDP is postponed, leaving a polished campaign pointing into an incomplete product experience.
04
Nobody owns the final mile
Approved launch assets wait in folders while platform deadlines pass.
01
Diagnose
We review the product, commercial goal, channels, source assets and what the current presentation leaves unresolved.
02
Set the direction
One clear product-specific direction is agreed before production expands.
03
Produce and verify
Assets are produced against approved references, checked for product accuracy and reviewed at the sizes where customers will see them.
04
Deliver or implement
Publish-ready exports are organised clearly. Where implementation is included, approved assets are placed and checked in supported platform slots.
A coordinated Amazon and Shopify launch for one priority product
A relaunch that replaces disconnected campaign and product-page creative
A launch system with Basic A+ and two-platform placement
Before
A fragmented launch assembled supplier by supplier.
After
One senior-led product direction carried from a 30-second hero through campaign, listing, Basic A+, Shopify and both live platforms.
A complete launch direction Motion and stills for campaign use Amazon Basic A+ and Shopify PDP creative Both platforms implemented A publish-ready launch toolkit
One coherent launch narrative
Campaign motion in the formats that matter
A complete Amazon and Shopify product story
Two-platform standard implementation
Two consolidated revision rounds
Included
- One priority physical product
- Original launch direction and product/competitor strategy
- One hero film up to 30 seconds in the agreed primary ratio
- One 15-second campaign cutdown recomposed for 16:9, 9:16, 4:5 and 1:1
- One six-second cutdown in one selected priority ratio
- Three additional opening hooks
- Complete ten-image listing suite
- Amazon Basic A+ Content
- Shopify product-page creative system
- Standard implementation on Amazon and Shopify
- Two consolidated revision rounds
- Organised, publish-ready launch toolkit
Not included
- Premium A+ Content
- Additional products or sibling SKUs
- Complex original 3D modelling
- Live-action production, talent or voiceover
- Complex simulations
- Custom Shopify development
- Paid-media buying or management
- Editable source files
Premium A+, custom Shopify development, additional products, complex original 3D, live action, talent, voiceover and paid-media management are not standard inclusions.
Enhancements
Additional Sibling SKUFrom $1,200 USD
A related sibling product where the approved launch direction can be adapted with a new accuracy pass.
Custom Shopify Section DevelopmentFrom $3,500 USD
Custom section development where the live theme lacks suitable supported slots.
Priority Turnaround+30%
Selected eligible work may be accelerated after capacity and dependencies are confirmed.
When this is right
Best for one priority physical product launching or relaunching across Amazon, Shopify and campaign channels together.
- One priority physical product
- A coordinated Amazon and Shopify launch
- A 30-second hero and campaign cutdown are needed
- The brand needs a complete launch toolkit
What you supply
- Suitable high-resolution product references
- Logos and packaging artwork
- Product dimensions
- Brand guidance
- Approved claims and copy
- One accountable approver
- Required rights and AI-tool permissions
- Amazon Brand Registry and Basic A+ eligibility
- Amazon and Shopify access
Does this include Premium A+?
No. Elarta currently offers Amazon Basic A+ Content only. Premium A+ is not a standard available service.
Do you guarantee Amazon approval?
No. We work within the client’s eligibility and available standard modules, but Amazon controls approval.
Can this cover several products?
The standard package is for one priority product. Sibling SKUs or materially different products are scoped separately.
Product Launch System
$25,000 USD
Tell us the launch date, channels, source-asset condition and who owns approval.
All current catalogue prices and new quotes are in USD. Applicable taxes and statutory charges are identified separately.